European co-productions get better VOD distribution than national films but travel less well than US films


The European Audiovisual Observatory has just released its latest European film circulation figures for the cinema and VoD industries in the form of a brand new report: How do films circulate on VOD and in cinemas in the European Union, freely downloadable HERE.

The report examines questions such as:

1. How do films circulate on EU VOD services?

  • EU films travel less well on VOD than US films: on average, EU films are available in 2.8 countries, US films in 6.8 countries.
  • EU co-productions circulate better than EU films: on average, EU co-productions are available in 3.6 countries.
  • Half of EU films are only available on VOD in one country.
  • 80% of EU films are available in three countries or less, suggesting a three-country VOD distribution for EU films. 80% of US films were available in 11 countries or fewer.
  • The age of a film has an impact on its VOD country availability: the older a film, the smaller the number of countries in which it is available on VOD. This is not valid for US films – for which age does not seem to have an impact on country availability.
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Source: OBS report “Origin of films in VOD catalogues in the EU”

2. How do films circulate in EU cinemas?

  • EU films travel less well than US films in cinemas: on average, EU films produced and released between 2005 and 2014 were released in cinemas in 2.6 countries, US films in 9.7 countries.
  • Identifying release clusters in cinemas, for most films surpassing three theatrical release markets remains difficult, except for US films:
    • 63% of EU films were only released in one country, mostly their national market.
    • 79% of EU films were released in two countries or fewer.
    • 80% of US films were released in 20 countries or fewer.
    • 82% of international (1) films were released in two countries or fewer.
    • 77% of other European films were released in three countries or fewer.
  • EU films represented 64% of the total number of films released in EU cinemas between 2005 and 2014 but accounted for only 27.4% of total admissions

Weighted average of cinema release markets for films produced from 2005 to 2014 in function of their region of origin

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Source: LUMIERE database

Notes on the methodology of this report

This report takes a closer look at the circulation of films in countries of the European Union, on VOD services and in cinemas. It is a follow-up report to the report Origin of films in VOD catalogues in the EU, completed by LUMIERE data on films in EU cinemas.

The four objectives of this follow-up report are:

  • to explore the underlying facts of the gap between the cumulative catalogues offering and the film pool of EU films on VOD services by taking a closer look at film availability on a country level (Section 1);
  • to compare the results with the circulation of films in cinemas in EU countries and to highlight similarities or differences (Section 2);
  • to show how many films produced and released in EU cinemas in the period 2005 to 2014 were available on VOD services on a country level (Section 3);
  • to highlight differences between the circulation of films in cinemas and on VOD for films produced between 2005 and 2014 by comparing the performance of films released in EU cinemas that were available on at least one VOD service and by highlighting the impact of film genre and theatrical admissions on the country availability on VOD services for films (Section 4).

The data on VOD encompasses 75 transactional VOD services and their film catalogues in the 28 EU countries; the data on films in cinemas includes all films on release and produced between 2005 and 2014 in the EU.

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